Minerva Cuevas at the Fondazione Sandretto Re Rebaudengo | Italy
Minerva Cuevas at the Fondazione Sandretto Re Rebaudengo | Italy
Minerva Cuevas at the Fondazione Sandretto Re Rebaudengo | Italy
02-27-08
Greenwashing
Environment: Perils, Promises and Perplexities


Fondazione Sandretto Re Rebaudengo, Turin, Italy
29 February – 11 May 2008

Private view: Thursday 28 February, 7 - 9 p.m.

Curated by Ilaria Bonacossa and Latitudes (Max Andrews & Mariana Cánepa Luna)

Greenwashing presents the work of 25 international artists and artist-groups whose practice suggests that the literalism embedded in old-fashioned concepts such as 'environmentalism' and 'nature' is not equipped to comprehend the ecological territory of our time. Today we negotiate an evermore urgent and pervasive ecological (and thereby cultural, political, social and economic) arena that is darkly shadowed by potentially catastrophic ecosystemic collapse. Yet in the face of a constant bombardment of eco-economic guilt, corporate agendas and political point-scoring, what might emerge are genuine perplexities and false promises instead of the possibilities for unleashing creative change.

The terminology and agency around 'the environment' and sustainability has become increasingly asymmetric and immaterial. Emissions' offsetting, food miles, environmental marketing, carbon debt, ecological footprints, and so on, are all recently-coined terms, tied to the anxious sense that the processes and practices of modernisation and globalisation, industrialisation and urbanisation have induced unprecedented deprivations and intrusions on the planet. Consequently there is the familiar refrain to limit growth, particularly in the developing world. Yet how do we reconcile this with the observation that ecological concerns are far greater in affluent societies where more basic needs have been met? And how can we more generally balance personal responsibility with collective consensus, local with global, or short-term remedies with visionary strategies? This exhibition sets out to pose such questions.

Minerva Cuevas, Egalité, 2004


The artists presented in Greenwashing often adopt process-based and speculative approaches in order to articulate energy and material transformations—fundamental ecological processes. Likewise, several works in the exhibition consider repositories of energy—whether waste, water, or oil—in ways that reveal previously obscured patterns, while similarly 'upcycling' meaning.

The diverse practices represented in the exhibition share a strategy in that they do not just passively lament the degradation of our planet, or only provide sound technical solutions. Instead they actively articulate the contradictions and responsibilities that we encounter personally and as a society. Art here does not necessarily proclaim a 'correct' ethical or green choice, but allows the possibility for broadening and analysing our perceptions and actions. It sets a critical attitude into motion that intervenes and infiltrates, re-interprets and decodes humans' relation to non-human life, as well as to each other.

more information: greenwashing.lttds.org/index.html
more of 2008
Fundación/Colección Jumex | National Museum of Art | Mexico City
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curated by Frédéric Bonnet
november 27, 2008 - march 15, 2009
12-04-08
kurimanzutto in artforum
Linda Yablonsky's article about our inauguration at scene & herd
12-03-08
Museo Universitario Arte Contemporáneo | Mexico City
Recursos incontrolables y otros desplazamientos naturales
Curated by Olivier Debroise (1952-2008)
group show
11-26-08
view more...